The Spirit Behind Mt.Fox
Mt.Fox is a sake brand that blends Japanese mythology, nature, and craftsmanship—rooted in Aichi and inspired by the divine fox.
Mt.Fox is a sake brand born from the fox legends and deep-rooted faith of Aichi, Japan.
For centuries, foxes—kitsune—have been revered in Japanese Shinto belief as divine messengers of the gods, especially at Inari shrines.
Our brewery, Yamada Sake Brewery, founded in 1871 in the town of Kanie, has been offering sake to a local shrine for many decades as part of this enduring faith.
While “Mt.Fox” is not a name from old tales, it symbolizes the spirit of where we come from:
“Mt.” for Yamada, our founding family name, symbolizing the mountains.
“Fox” for the divine messenger that protects and inspires us.
Mt.Fox is not just a sake—it’s a multifaceted brand that fuses Japanese mythology, nature, and craftsmanship.
From traditional still sake to sparkling varieties—and in the future, even liqueurs—Mt.Fox offers a modern expression of Japan’s timeless brewing heritage.
Packaged in both bottles and lightweight pouches, it is crafted for a new generation of drinkers seeking refreshment, style, and story.
Our Story Begins in 1871.
From the region near the Suzuka mountain range in Aichi, a sake legacy continues—with a new expression born for the world.
Sake with a Spirit
A bold new expression of tradition.
Handcrafted in Japan, born from the mountains,
YAMAKITSUNE brings sparkling life to centuries of sake mastery.
Crafted with locally grown rice and pure water sourced from the Kiso Three Rivers near the Suzuka mountain range, each bottle of YAMAKITSUNE is brewed with meticulous care and time-honored methods passed down through five generations.The result is a sparkling sake that dances on the tongue—light, elegant, and refreshingly modern.
From our signature “Awakitsune” with delicate bubbles to our bold expressions like “Red Fox” and “Black Fox,” each variety invites you into a unique flavor journey. Whether paired with fine cuisine or enjoyed on its own, YAMAKITSUNE brings a new dimension to the sake experience.
Exhibition Info & Product News
About the Brewery
- Yamada Sake Brewery Co., Ltd.
- Founded in 1871
- 1-2-3 Sakaecho, Kanie, Aichi 123-4567, Japan
- https://instagram.com/〜
Sake with a Spirit. Sake with a Spirit.
Contact Us
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future collaborations, or project inquiries.